KHIMMSRI
Brand Communication
I design how brands speak—quietly confident, warm, and consistent.
From deep brand thinking to real outputs, I build systems that help teams create content faster, stay on-brand, and communicate with clarity.
What I do
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Define brand essence (positioning, promise, personality)
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Create brand language (tone of voice, narrative, key messages)
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Build a repeatable system (pillars, frameworks, templates, scripts)
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Process: Discover → Define → Produce → Refine [View case studies]
Explore my work by selecting the button below.
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Brand World Building
Product Communication System
Brand & Media Lead
(End-to-end)
Rebrand
Content System
Story-led
Communication
LONG — Brand World Building
What I did
I built LONG as a Mindful Self-Care & Modern Wellness brand, centered on Mindful Self-Love and emotional wellness—using scent, taste, and touch as the brand’s language to reconnect body and emotion through daily rituals.
Goal
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Create a clear, memorable “brand world” with a distinct identity: gentle, elegant, warm
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Speak directly to modern women who want to pause, breathe, and reconnect with themselves (without needing to “be strong all the time”)
Key Deliverables
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Brand essence (Core / Tone / Audience / Vision / Mission) to unify how LONG speaks and feels
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A story-led communication direction: LONG as a daily self-love ritual through sensory experience
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A product narrative framework connecting emotion + wellness via mind-body connection and sensory rituals
LONGLAK — Product Communication System
What I did
I designed a product-specific communication system for LONGLAK (Detox & Synbiotic Tea), anchored by the message “Healthy Gut, Happy Mind” and positioned through the gut–brain axis narrative as part of LONG’s emotional wellness world.
Goal
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Make the product easy to understand in seconds: what it is, what it supports, and what it feels like—while staying aligned with LONG’s gentle tone
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Translate product benefits into “experience language” (lightness / clarity / calm) without sounding overly clinical
Key Deliverables
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Clear hero message + benefit hierarchy based on the deck’s product narrative (digestive balance, gut microbiota framing, mood/well-being positioning)
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On-brand signature lines that express the intended experience outcome (“lighter body… calmer mind…”)
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A repeatable messaging structure that can be used across content, sales pages, and customer replies (product explanation → benefit framing → usage/support tone)
Before → After Messaging
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Before: “A wellness brand with products.” → After: “A complete brand world built on mindful self-love and sensory rituals.”
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Before: “Content that depends on random ideas.” → After: “A consistent tone and identity: gentle, elegant, warm—made for modern women who want to pause and reconnect.”
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Before: “Product benefits explained vaguely.” → After: “A clear LONGLAK system: ‘Healthy Gut, Happy Mind’ + gut–brain framing + experience-led outcomes.”
Wanwayla Home Studio
— End-to-End Brand & Media System
What I did
I built and operated Wanwayla Home Studio as a warm, modern home-studio brand—designing how the brand communicates and producing content that converts across social channels, from discovery to booking.
Brand tagline: Make Every Sence Memorable
Goal
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Make the studio instantly understandable: what it is, what it offers, and why it’s special (warm, modern, unique home studio experience)
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Create a repeatable content + communication system that supports both studio rental and professional portraits (best first impression)
Key Deliverables
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Brand communication direction (tone, key messages, value points) aligned with the studio identity
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Content system for social: service highlights, space features, booking info, and customer trust-building posts
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Photo & video production (posts/reels) to showcase the space, lighting, and use-cases
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Customer communication assets: inquiry flow, booking prompts, and clear contact points (phone/email)
Scope / My Role
Brand & Creative Lead / Producer / Content Operator
I owned brand direction, content planning, and media production end-to-end—ensuring the brand voice and visuals stay consistent across touchpoints.
Before → After Messaging
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Before: “A studio page with random posts.” → After: “A clear studio brand with a consistent message: Make Every Sence Memorable.”
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Before: “People browse but still feel unsure.” → After: “Trust-building communication: warm modern home-studio identity + clear service framing.”
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Before: “Services are not immediately clear.” → After: “Specific service messaging: studio rental + professional portraits for a strong first impression.”
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Thaiherb for Life — Rebrand
What I did
I reframed Thaiherb for Life from “a brand that sells many health products” into a trust-led wellness platform with a clear identity and consistent communication across channels.
Goal
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Make the brand understandable in one line: “Wellness as a Way of Living.”
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Build a communication structure that stays on-brand and is easy for the team to repeat and scale.
Key Deliverables
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A clear brand narrative & direction (what the brand stands for and how it should sound)
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A simple story framework that can be translated into content, campaigns, and sales messages
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Sharper company role messaging (platform + distributor) to communicate value to customers and partners
Before → After Messaging
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Before: “We sell health supplements.” → After: “We support wellness as a way of living—practical and sustainable.”
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Before: “Product-first promotions.” → After: “Care-first communication—clear, responsible, not extreme.”
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Before: “Many products, many messages.” → After: “One consistent system that guides how we speak across channels.”
Left -Before, Right - After
Rebranding
Asura Osot
— Brand Story & Product Messaging
What I did
I shaped Asura Osot as a modern Thai herbal brand that revives the ritual of Thai herbal elixirs (“ya-dong”)—not as a rough homemade image, but as a clean, standardized, respectful craft where Thai wisdom meets modern sensibility.
Goal
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Reposition “ya-dong” as a meaningful wellness ritual—a mindful way of drinking, not just intoxication.
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Communicate Thai herbal extraction as both science (clean, explainable) and art (aesthetic, ritual, storytelling).
Key Deliverables
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A clear brand narrative: “reviving Thai soaking rituals” with cleanliness, standards, and respect for nature—turning the brand into a dialogue of wisdom, art, and life.
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Name/story explanation (Asura = “not for losing mindfulness”) to anchor the brand’s identity as “an elixir of life force,” not “drinking to get drunk.”
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A science-backed explanation of Thai extraction (alcohol extraction / ethanol as a solvent) to make the ritual feel credible and understandable.
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A consistent philosophy framework (pillars) to guide how the brand speaks: wisdom, quality, life-force value, and the art of mindful drinking.
Before → After Messaging
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Before: “Ya-dong is a messy, unsafe local drink.” → After: “A clean, standardized Thai herbal extraction ritual—revived with respect and meaning.”
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Before: “Drinking is only about intoxication.” → After: “Drinking as a mindful ritual—remembering inner strength and life force.”
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Before: “Thai herbs feel old-fashioned.” → After: “Thai wisdom made modern: science-led extraction + art-led storytelling.”
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